Ultimate Blog Marketing

What is social bookmaking? Social bookmarking can be explained as the practice of saving bookmarks to a website and tagging with keywords. Bookmarking is simply saving a specific website address in your browser that you wish to visit later. Social bookmarking can help optimize sites, most of which are done through the tags associated with them that allows them to be included in search queries done over the web.

Through providing social bookmarking links you will firstly attain back-links from social media websites whilst driving traffic to your website at the same time. The shared items will then appear on your own unique shared stuff page with descriptions and tags that you associate with the bookmarks.

Visitors to social bookmarking sites can search for resources by keyword, person, or popularity and see the public bookmarks, tags, and classification schemes that registered users have created and saved. Social networking websites are getting a lot of attention these days including Digg, del.icio.us and MySpace. Users may not know how a library book is categorized but most users have used the Internet, social bookmaking or wikis enough to click on the subject headings for a more precise search.

Social bookmarking is a powerful tool in promoting a website. But going through all of those social bookmarking sites is very time-consuming. This is because you need to open an account individually with the respective social bookmaking site and submit the descriptions and tags of your website one by one to them by logging into their websites.

In this case, you can use the free service from socialmarker.com. It is a website to help you submit your website’s title, url, site description and tags in faster submission speed. This will reduce your time and effort needed to socially bookmark a website. It offers free service for 49 bookmaking sites.

Let me show you how to use the free service from socialmarker.com.

1. Firstly, you still have to open an account with the social bookmaking site individually. For a newbie, I will suggest you to open an account with the recommended Bookmaking site. You can have the list of recommended Bookmaking sites by clicking the Bookmaking tab. Once you have familiarized with the submission process, you can select which bookmaking site you want to do submission.



2. Then, open a new file with Microsoft Word. Type the descriptions and tags of your website. Normally, tags are the keywords. Copy the description of your website and paste into the Text box. Next, copy the tags of your website and paste into the Tags box. Besides, you have to key in the title and Link(URL) respectively. Finally, click Submit tab which is on the top right corner.



3. Next, you will be directed to the social bookmaking site one by one. They will ask you to key in the information of the descriptions and tags of your website. Once you have finished with one bookmaking site, click Next tab which is on the top right corner to go for another bookmaking site.

In summary, the reasons why social bookmaking is important to your website are :

• It helps to promote your website.
• It helps you get a lot of back-links to your website.
• It helps you increase your website’s traffic.
• It helps you increase your website’s page rank.
• It helps your website indexed by Google faster.

You may have found a niche that you have a lot of stuff to write. Your writing skill is good and you may think that you should not have any problem to write a blog. Have you thought about would it be better you insert a photo in your blog? Have you thought about would it be better you insert a screenshot in your blog to support what you say?

In this case, there are some skills you need to learn. These skills will help you to write a presentable blog. These include :

1. The first skill you should know is how to write some simple html codes. There are some basic html tags you should familiar with like <a>, <ol>, <ul>, <li>,<img> and <p>. You can learn these basic html codes at this website. There is a Html Tags Chart to show you what are the basic html codes you should learn.
2. How to insert a photo in your blog? In this case, you have to use html tag <img>. Firstly, you need to find some photos related to your niche. You can find some beautiful photos at this website.

   Then, you can upload your photo through your FTP program like FileZilla. For wordpress, you should upload your photo to the folders public_html/wp-content/uploads. Finally, type this html code

   <img style=”border-top-width: 0px; border-left-width: 0px; border-bottom-width: 0px; border-right-width: 0px” src=”http://www.yourdomain.com/wp-content/uploads/yourphotofilename.jpg” border=”0″ alt=”" width=”yourphotowidth” height=”yourphotoheight” align=”yourphotoalignment” />

   in your blog to complete the process of inserting a photo.

3. Alternatively, you can insert a photo directly from wordpress platform. Firstly, click add an image icon. It is the icon next to Add media.

   

   Then, click Browser uploader.

   

   Next, click browse. Select the file that you want upload and click open. Then, click Upload.

   

   Next, select the photo alignment and size. Then, click Insert into Post.

   

4. How to insert a screenshot in your blog? Firstly, you need to download a free screenshot software at this website. Then, install the software in your computer.

   Next, open the window that consists of the object you want to capture a screenshot. Click the Capture tab on the top. Then, click Selected Area. You will observe a cross line.

   Next, move your mouse to the top left corner of the object that you want to capture screenshot and click it. Then, move your mouse to the bottom right corner of the object that you want to capture screenshot and click it. You will observe a screenshot has been captured that covers the object.

   Finally, go to File tab and click Save Image As to save the screenshot as a jpg file. In this case, select the option 24 bits per pixel and 80% quality. Then, follow the steps of uploading a photo and photo inserting to insert the screenshot in your blog.

5. You should learn how to use the Paint software to add a text to your photo or image; draw a line and arrow on your photo or image as well as use the Eraser icon to cover the data that you do not want to show to your reader.

   The Paint software is located at Program Files>Accessories.

You should learn these skills and practise them when you write a blog. Your readers will be happy to read your blog and visit your website again in future.

Once Google has approved your Google Adsense account, you can login to your Google Adsense account. The steps to create a Google Adsense Ad unit are as below.

1. After you have login to your Google Adsense account, click the Adsense Setup Tab on the top.



2. Then, click Adsense for Content.



3. Next, select Ad unit and click Continue.



4. Then, you will be directed to a page to choose Ad format and colors. For example, you can choose the Ad format 728×90 Learderboard. You can change the color of your Ad unit on this page. Click Continue after you have changed the Ad format.







5. Next, Click Add New Channel and key in a name for your new Channel. For example, you can key in a name such as your domain name for the website your want to place an ad. Click Ok after keying the channel name.



6. Then, click Continue.
7. Next, click, Submit and Get Code.



8. Then, copy the Google Adsense code.



9. After that, login to your wp-admin (wordpress). Click Manage tab on the top.
10. Next, click Ad units tab. Paste the Google Adsense code into the empty box and click Import to New Ad Unit button.



11. Finally, you will be directed to Edit Ad page. Click apply button and follow with save changes button.

Recommended Ad Format

The recommended Ad format should be chosen are :

• 728 x 90 Leaderboard. You can place this ad format on the top or bottom of your content page.
• 468 x 60 Banner. You can place this ad format on the top, bottom or in between of your content page.
• 336 x 280 Large Rectangle. You can place this ad format on the top or bottom of your content page.
• 180 x 150 Small Rectangle. You can place this ad format on the side bar.
• 120 x 600 Skyscrapper. You can place this ad format on the side bar.

How To Place The Ads ?

1. You can use the widget to place the ads on the top, bottom and side bar of your content page.
2. You have to insert this code <!--adsense#name--> inside the blog content if you want to place the ad in between the content page.

What is the purpose for people to write a blog? Some people will say I want to share my good things with someone who has the same interest with me. Some people will say I want to voice out my opinions. Some people will say I want to promote my products….

How about you? You probably want to share your good things with someone and at the meantime you can earn some easy money online! On the other hand, you may only want to make money online via blogging and plan to write something that you are not familiar.

How to make money online via blogging? In this case, the first monetizing method you should think about is Google Adsense. Google Adsense is an advertising program from Google where Google places relevant advertisement on the website. The website’s owner will be paid when the visitor click on the advertisement. This is a pay per click advertisement and is known as Google Adwords. Your income will depend on how much the advertiser sets for the bidding price.

As a newbie, if you want to make money online via blogging, you have to do a niche market research as below.

1. The easiest way to get an idea which niche should you pick is to browse at this website http://ezinearticles.com. This website is a famous article submission website and you can choose a niche to write about from the article categories. For example, you can click on category “Health and Fitness” and choose “Depression” as the niche you want to write.
2. Then, you have to find out whether there is a demand for this niche. You can check the demand at this website https://adwords.google.com/select/KeywordToolExternal. Firstly, key in the word “Depression” as the keyword and click “Get keyword ideas”.

   

   

   You can get the idea of whether there is a demand for this niche by referring to the columns of “Advertiser Competition” and “Approximate Average Search Volume”.

   For “Advertiser Competition”, how much the green horizontal bar is filled will indicate the number of advertisers for a particular keyword. For “Approximate Average Search Volume”, the number will indicate how many people search online for a particular keyword. Therefore, these two columns will be your indicator to check for the demand of the particular niche. In other words, the niche must consist of sufficient advertisements and people to search on it.

3. Finally, you have to check whether the niche you have chosen is profitable. You can check this on the same website. On the same webpage, you will observe there is an option box “Choose columns to display”. It is located below the button of “Get keyword ideas”. Go to this option box and select “Shows Estimated Avg. CPC”.

   Then, you will observed another option box “Calculate estimates using a different maximum CPC bid” appears on the left of option box “Choose columns to display”. Go to the option box “Calculate estimates using a different maximum CPC bid” and select “US Dollars (USD $)”. Click on the “Recalculate” button. After that, the value of “Estimated Avg. CPC” will appear.

   The higher CPC value of certain keyword, the more profitable the niche is. Bear in mind that this CPC value is only the indicator for you to find a profitable niche and the value is not the money you will get when a visitor click on the advertisement.

It is advisable to use this free keyword tool at https://adwords.google.com/select/KeywordToolExternal to do niche market research first before starting to write a blog. You will get your first $100.00 from Google faster by writing a profitable niche blog.