Ultimate Blog Marketing

Question by Mr.Botwin: What is search engine optimization and marketing?

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Answer by Aira
Search engine optimization involves the improvement of volume of online visitors to a site (or ‘traffic’) through use of search results from search engines. As the site appears in the earlier pages, it receives better traffic in comparison with pages located at the far end.

Internet Marketing use of SEO, on the other hand, involves looking at how search engines work and what people search for. Optimizing sites include content and HTML editing, increasing relevance to specific keywords, and removing barriers to indexing activities.

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Question by Roland W: How is Search Engine Optimization Different from Web Marketing?
Are the the same or not?

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Answer by New Millennium Minds
Search Engine Optimization is one piece of Web Marketing. Web Marketing could include pay per click, SEO, banner ads, email marketing, etc. SEO is optimizing your Web pages so they are search engine friendly. Making your page titles in sync with your keyphrases strategy, making the text in your Web site match your keyphrases strategy, etc.

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Question by lorabelle: How many companies in the Philippines have used Search Engine Optimization (SEO) as their marketing tool?

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Answer by zeembad
none coz they don’t have the technology

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Question by Alexis A: Search Engine Optimization Marketing SEO in the Philippines?
I’m Looking for Search Engine Marketing SEO in the Philippines?

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Question by Kathy: What is the difference between Search Engine Optimization and Pay per Click Search Engine Marketing?

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Answer by Bobdarshy
I have heard SEO (Search Engine Optimization) primarily described as the process of tweaking a website so that the ranking algorithms or web-crawlers of different search engines will provide a higher ranking (position) in the search list. Google is the primary target for this type of website optimization. There are whole articles on how the Google algorithm works in ranking pages based on a general “sweet-spot” of keyword placement, repetition and percentage within a web page.

SEM (Search Engine Marketing) falls into two primary categories: pay-per-click and pay-per-impression.
Pay-per-click is just like it sounds, paying a search giant to deliver actual click of an advertisement that leads to your website.
Pay-per-impression is a little more cryptic; it means paying a search giant to get views of you advertisement.
Taking Google as an example once again, you can setup ppc advertisements as suggested links whenever a search of specific keywords is performed.
I am not familiar of how Google (or any other search giant for that matter) handles ppi ad campaigns.

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