Ultimate Blog Marketing

Question by suriya narayanan: what is search engine optimization and various points to be followed while promoting a site?

Best answer:

Answer by Maximus
Basicly, the term itself is used to express the action of optimizing your website so it can be displayed on the first pages of a search engine when a user uses that search engine looking for a specific term.
points to consider? links to yuor website, your meta tags (if you know how to design a website using HTML), your title, your description to your website. and other points as well

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Ive been reading about this, and it seems to be SO DIFFICULT to make a profit on GOOGLE ADSENSE since there are so many promoters bidding for the same position?! How do you know what to bid; how can you play it safe? In a sense, it is a game of luck?